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Hi! I’m Maayan, and I’m a web and brand
design lead based in Amsterdam.
In the past four years I’ve been a brand & web design lead at RiseUp.
RiseUp __ Brand & visual strategy __ 2023
Leading an extensive rebranding process, elevating the company's positioning as a global financial wellness brand.
RiseUp __ B2B Web pages __ 2024-2025
Selected landing and web pages for RiseUp's B2B offerings in UK, each tailored to specific business audiences.
RiseUp __ Main website __ 2022-2025
Leading the strategy and design of RiseUp’s main website. Creating a website showcasing the product and it’s value propositions.
Festivals & events __ 2017-2021
Selected brand design projects for festivals & culture events.
RiseUp __ Visit-to-reg flow __ 2022-2023
Re-designing RiseUp’s main visit-to-reg flow in a story format to increase conversion. Ongoing work as part of my role.
Kamea __ Brand & web design __ 2024-2025
Creating a visual identity and website design for Kamea Music Group - a Tel-Aviv-based record shop and indipendent music label.
RiseUp __ Overseeing marketing and social design __ 2022-2025
Guiding marketing, product marketing and social designers, from creative ideation stage through to production.